Course Materials

    • Access to a Computer or Mobile Device

Course Content

Module 1: Introduction to Press Releases
Chapter 1.1: What is a Press Release?
Sample Lesson
Chapter 1.2: Why Write a Press Release?
Sample Lesson
Chapter 1.3: The Goal of a Press Release
Sample Lesson
Module 2: The Anatomy of a Winning Press Release
Chapter 2.1: Standard Press Release Structure
Sample Lesson
Chapter 2.2: Key Components Introduction
Sample Lesson
Module 3: Crafting the Perfect Headline
Chapter 3.1: The Power of the Headline
Chapter 3.2: Essential Headline
Chapter 3.3: Language and Tone
Chapter 3.4: Examples and Analysis
Module 4: Writing a Compelling Lead Paragraph
Chapter 4.1: The Opening Statement
Chapter 4.2: Incorporating the Dateline
Chapter 4.3: Maintaining Objectivity
Chapter 4.4: Hooking the Reader
Module 5: Developing the Body Content
Chapter 5.1: Expanding on the News
Chapter 5.2: Using Facts and Figures
Chapter 5.3: Structuring for Readability
Chapter 5.4: Integrating Quotes
Module 6: Handling Third-Party References
Chapter 6.1: The Importance of Authorization
Chapter 6.2: Permitted References
Chapter 6.3: Prohibited References
Chapter 6.4: Documentation and Legal Responsibility
Module 7: Writing the Boilerplate and Contact Info
Chapter 7.1: The Boilerplate Explained
Chapter 7.2: Essential Contact Information
Chapter 7.3: Why Accuracy Matters
Module 8: Integrating AI and SEO into Your PR Strategy (AI SEO PR)
Chapter 8.1: SEO Fundamentals for Press Releases
Chapter 8.2: Keyword Research and Integration
Chapter 8.3: Optimizing for Search
Chapter 8.4: Leveraging AI Tools Ethically
Chapter 8.5: AI for Distribution and Analysis
Module 9: Final Checklist and Best Practices
Chapter 9.1: Formatting Guidelines
Chapter 9.2: Maintaining Tone and Voice
Chapter 9.3: Compliance and Accuracy Check
Chapter 9.4: Pre-Submission Review
Final Quiz
Course Assessment Quiz